Angela
Florist Business Is Flourishing Thanks To Automation
In-store sales and Instagram orders, bespoke bouquets, and flower delivery across the city are managed with a single software solution. Read how Poczuj, a flower retail & delivery business in Poznań, delights customers with excellent service thanks to well-coordinated processes.
Daria Dikhtiar has been amazed by the art of flower arrangement since childhood. She became a florist and started her own flower delivery service called Poczuj. Darya and her husband first worked online with Instagram orders but later opened an offline store in Poznań. After moving to a new location in the city centre, orders became more diverse, and the number of customers increased.
In the first store we opened, we had more conservative customers who didn't like our floristry. They were used to bouquets with simple packaging, lots of greenery, and few flowers. After moving to central Poznań, we got a new target audience — local young professionals who are more open to new things. And they like our floristry.
Daria Dikhtiar
Co-founder
Poczuj
Founders of Poczuj
Currently, Poczuj employs two florists in the store. They sell bouquets and make bespoke flower arrangements. Daria and her husband handle delivery orders. They also hire contractors for social media marketing.
The Poczuj Instagram page has over seven thousand followers and is constantly updated with new content. The couple plans to grow the brand, including creating refrigerated rooms in the store and running floristry masterclasses.
Poczuj store in Poznań
Unsuccessful in Seeking Florist Software Among Local Providers
Since opening her flower business, Daria has searched for easy-to-use florist software. She tried several services, mostly local ones, but none met Poczuj's needs. Daria was introduced to RemOnline by a friend who is also a business owner. Although she works in a different niche—retail on Instagram—she recommended trying RemOnline to streamline processes at Poczuj.
I had to use different software for order management, inventory control, and expense tracking, each with a separate application. And then there were some Excel spreadsheets... I like RemOnline because it integrates all these functions into one platform.
Daria Dikhtiar
Co-founder
Poczuj
Daria Dikhtiar, co-founder of Poczuj
Entire Business Under Control with a Single Software Solution
RemOnline helps Poczuj streamline daily operations by providing convenient access to information and improving employee communication.
Why RemOnline? Because it's easier to keep everything in one program than to have several, as I did before.
Daria Dikhtiar
Co-founder
Poczuj
Daria especially likes the work order management feature. The RemOnline Work Orders app lets her team see delivery statuses and addresses in real time. This greatly facilitates the work routine of florists and deliverymen, who can receive information promptly without additional notifications.
In RemOnline, it's convenient for us that we have an app, and florists can see all orders and set the status of whether they are ready. Just as deliverymen see the delivery address immediately, I don't have to manually describe it to them in messages.
Daria Dikhtiar
Co-founder
Poczuj
Work Orders in RemOnline
Poczuj also uses Instagram integration, as many bouquet orders come through this channel. This simplifies Daria's communication with the team of florists. For example, she can ask her employees to take orders via chat in RemOnline if she is busy. This allows them to provide quick customer service even when Daria cannot personally process delivery orders.
Chats in RemOnline
Business Performance Data at a Glance and Timely Orders
Daria likes using one software for all tasks as it greatly simplifies workflows and helps avoid confusion with customer orders. Order statuses allow florists to arrange bouquets without delay, improving overall efficiency and customer service.
With RemOnline, we don't forget about orders because we've had this happen before. We didn't have time to record orders because we had to enter everything into an Excel sheet. Now, not a single order is out of sight because the florists have all data up to date and well-structured in RemOnline.
Daria Dikhtiar
Co-founder
Poczuj
Sales analytics in RemOnline allow Daria to track online and in-store orders separately. This allows the business owner to calculate the number of sales from each channel at the end of the month, which helps to plan marketing strategies more effectively and improve business processes.
With RemOnline, my business data is organized and accessible from anywhere, making it easier to track all important numbers.
Daria Dikhtiar
Co-founder
Poczuj
The RemOnline team wishes Poczuj to continue growing and delighting customers with the beauty of bouquets and excellent service. From our side, we ensure continuous improvement of RemOnline’s functionality for flower businesses.
